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Google to Launch its Own ‘Nexus One’ Phone
14 Dec 2009
Google Inc plans to sell its own cellphone direct to consumers from next year. This will be a direct bypass from the wireless operators.
The phone called Nexus One is made by smartphone maker HTC. It will run on the search giant's Android operating system.
This move marks a departure for the leader in web advertising, which has rarely sold devices directly to consumers.
Google's Android phones have won attention in the mobile industry lately, with Motorola and Sony Ericsson choosing to launch it with their new top models. The aim is to gain access to valuable consumer data that can be used to sell ads at premium prices, rather than to make money from direct hardware sales.
Research house IDC estimates the market share for Android operating software rose to 5.4 percent from 4.2 percent in July-September in Western Europe, a key market.
Tags
google, nexus one, mobile
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