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YouTube to Live Stream DLF IPL 2010 Matches
21 Jan 2010
Google India has signed an agreement with Indian Premier League and its licensing partner Global Cricket Ventures that will enable it to live stream all DLF IPL 2010 matches on a dedicated IPL channel on YouTube.
Google will have exclusive online rights for the Indian Premier League content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising on YouTube.com/IPL and on IPLT20.com, the official website of IPL.
The dedicated IPL channel on YouTube will also offer DLF IPL 2010 match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony and pitch reports. Users will also be able to enjoy short clips of highlights and other special video content on mobile.
Google will also host a special IPL branded Orkut Community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences.
This unique initiative by IPL to partner Google India will give the league a global reach on a single distribution platform. This will allow IPL fans anywhere in the world to view the action on-demand as per their convenience.
Tags
google, youtube, ipl 2010, cricket
Visit http://www.youtube.com/ipl/
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