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SinglePoint Acquires M2Junction, SMS Advertising Startup Company
15 Feb 2010
US-based mobile messaging and SMS advertising company, SinglePoint has acquired India-based M2Junction, SMS/mobile advertising platform provider, to enter the Indian market.
M2Junction provides SMS advertising platform, Ad-Junction that allows publishers and advertisers a collaborative solution to meet the marketing demands through the mobile medium.
The Ad-Junction platform consists of a small group of servers arranged in an N+2 redundant network configuration for the reliability that a SMS advertising system demands. The servers are grouped into critical functions of database, user interface, and core matching engine functions.
The database servers store the critical data for the publishers and advertisers in a redundant fashion to ensure maximum availability for management and execution of the campaigns.
The user interface servers allow the secure access for management of data, monitoring of campaign execution, and reporting of post-campaign statistics. Finally, the core matching engine performs the real time message generation utilizing the data of the publishers and advertisers.
With the merger of M2Junction, SinglePoint will also be launching their Web-based Admarketplace platform in India.
The transactional platform can be used for delivering contextual mobile advertising ranging from pure brand messages to interactive options such as click to open a link to Internet, click to call and click to coupon, among others.
Tags
singlepoint, m2junction, sms advertising, mobile messaging
Visit http://www.singlepoint.com/
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