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IndiaMart Launches Multimedia Advertising Campaign
18 Feb 2010
Online B2B marketplace IndiaMart.com has launched a nationwide advertising campaign across radio, internet and print media.
This two month long campaign aims to bring SMEs (small and medium enterprises) online and enable bulk buyers and suppliers to find and discover the right business partners across India and overseas.
IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere. All SMEs and MSMEs become part of the silent revolution and adopt Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.
Integrated marketing campaign aims to communicate the benefits of Internet to the small and medium businesses and make them understand how Internet has become a new channel of sales for their business.
In a first of its kind branding experiment, they will have fixed presence across all the pages of TimesofIndia.com and EconomicTimes.com for the entire duration of the campaign. The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Hyderabad, Pune, Bangalore, Surat, Jaipur, Jalandhar and Indore.
The print campaign includes major dailies like The Times of India, The Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the internet, Google, Yahoo, Rediff, MoneyControl, TimesofIndia.com, EconomicTimes.com, IndianExpress.com and more than 1000 other websites through various ad networks will run the campaign.
Tags
indiamart, advertising campaign, print media
Visit http://www.indiamart.com/
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