LiveMedia provides “Captive Audience Networks” solutions in India.
What is Captive Audience Network?
Captive Audience Network is a network of LCD Screens, strategically placed in Captive environments such as Restaurants, Corporate Offices, BPO's, Gyms, Salons, and Hospitals etc. where people of identifiable demographics congregate.
The Screens show entertainment and information oriented content and snippets, thereby engaging and entertaining the audience and providing an effective platform for Advertisers to reach out to their target Customers.
What LiveMedia does?
LiveMedia does the same as above explained. They install multiple Screens in every location with a new genre of content including games, animation, quiz etc which is targeted, innovative and interesting thereby creating audience engagement and stickiness.
According to company currently they have covered over 2000 locations with approximately 4000 Screens and address over 45 million footfalls spanning over 40 cities and towns. You can watch their content through their website itself.
Delhi based LiveMedia is funded by Draper Fisher Jurvetson and Bay Partners.
Posted On:
11 Feb 2010 | Category:
Marketing-Advertising |
Tags:
livemedia, advertising, media
Thumbnail
Unique Features and Our Reviews
LiveMedia is an innovation in advertising. It uses multiple LCD screens to advertise to the audience; it mainly captures their attention in captive environments.
As per the statistics provided by the company promoters, LiveMedia is already doing wonderful and would definitely be more popular once the cost of LCD screens are further reduced in near future.
|
